People are not guinea pigs - participation in real world experiments

As an advocate of evidence-informed practice, I have seen fashions come and go in an effort to get governments, non-profit and commercial organisations value the contribution of research and evaluation to the success of innovation.
The latest is the use of terms such as ‘scientific method’, ‘experimentation’ and ‘A/B testing’ which has gained currency amongst the tech start-up community and is now seeping into public policy and charity organisations. If you have been involved in user testing, how informed were you about the purpose of the testing? Did you get any feedback on the outcome?
There is no doubt that....

Read More